Why Coke's New Campaign is Eternally Refreshing
In case you haven’t noticed, Coca-Cola’s new “ Share a Coke ” campaign is creating quite the buzz these days. Since its launch in early June, the campaign has highlighted the newly designed coke bottles, whose iconic logos have been swapped with over a thousand millennial names and a catchy hashtag to boot. It's, no doubt, a genius advertising ploy, which will help one of the nation’s most endearing products trend into more favorable marketing territory, especially after last year’s misfocused health-centered approach. But perhaps what’s most encouraging about Coca-Cola’s latest crusade is how it has placed generosity back in the limelight, while also making community just as much of a refreshing appeal as the product itself. Considering the self-serving age we live in, you gotta give Coca-Cola major props for successfully pulling this off. Yet, it’s the drive’s impeccable timing , which may be the sneaky-good wildcard in all this. Think about it : Like locati...